AS I walked into the lobby of the Aloft Downtown Dallas hotel, I wasn’t expecting much out of the ordinary in this historic-looking, factory- type building in downtown Dallas.
AS I walked into the lobby of the Aloft Downtown Dallas hotel, I wasn’t expecting much out of the ordinary in this historic-looking, factory- type building in downtown Dallas. But I immediately did a double take. It looked like I’d wound up at a mixture of a hip nightclub, art gallery, and trendy café. Soon enough, however, I was pleasantly surprised to find I was where I wanted to be: the Aloft Downtown Dallas.
Owned by Starwood Hotels & Resorts, the group that also has chains like Westin, Sheraton, W Group, Regis and Le Méridien, Aloft is an enjoyable change from the norm. I don’t usually wander hotel corridors to admire the interior design, but Aloft inspired me to do so. When I first checked into my room, I had to stroll around a few times to take it all in. After I sat down to relax, I walked around the room again just to see if I’d missed anything (which I had!). Then looking out my window across the street at the Dallas Convention Center, train station and City Hall, I was reminded how conveniently located the hotel is. For frequent travelers, hotels are a blur of similar designs. That’s not the case with Aloft. It is a lift for the senses.
Aloft is a “select” service hotel that does not have bellmen but caters to on-the- move business-savvy travelers who know what they want. The other primary segment of their clientele includes guests attending conferences at the convention center across the street.