Through the Eyes of Yankelovich

Ethical Confusion is the Main Obstacle

Daniel Yankelovich renowned social researcher and public opinion analyst, earned bachelor’s and master’s degrees from Harvard University, and carried out post-graduate studies at the Sorbonne in Paris. He served as founder of The New York Times/ Yankelovich Poll (now The New York Times/CBS Poll); Chairman of Educational Testing Services (ETS); Director of CBS and Loral Space and Communications; and professor of New York University.